Advanced Certificate in Marketing Design and Strategy
The Advanced Certificate in Marketing Design and Strategy provides an immersive exploration of business plan design, marketing execution, and brand presentation. Students will explore how marketing shapes managerial decision-making and help them develop a deep understanding of creating a content ...
This Advanced Certificate in Marketing Strategy integrates marketing mix, analysis, and innovative strategies, emphasising brand positioning and value proposition creation. This course allows students to learn quantitative modelling skills and a strategic understanding of marketing's role in overall business strategy.
Three Months
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This Advanced Certificate in Marketing Strategy integrates marketing mix, analysis, and innovative strategies, emphasising brand positioning and value proposition creation. This course allows students to learn quantitative modelling skills and a strategic understanding of marketing's role in overall business strategy.
Over the course of three months, this programme will guide you through:
- An understanding of basic marketing concepts and issues including global political, economic, legal, and regulatory contexts, and the creation of value.
- How to construct a marketing vocabulary and gain a thorough comprehension of marketing concepts.
- How to apply both qualitative and quantitative models to marketing problems.
- Developing an appreciation for the strategic nature and role that marketing plays in overall business strategy and performance.
- What marketing managers do on a day-to-day basis.
- An understanding of how marketing relates to other business functions (e.g., human resource management, accounting, production, etc.)
The Advanced Certificate in Marketing Design and Strategy is crafted for individuals with diverse professional backgrounds who seek a comprehensive understanding of marketing in context. The focus is predominantly on international marketing themes and dynamics, with an emphasis on exploring how organisations can formulate strategic responses to current challenges in the global environment.
- The strategic nature and role that marketing plays in business
- How marketing relates to other business functions such as HR, accounting, and production
- How to construct a marketing vocabulary suitable for a contemporary international audience
- Basic marketing concepts and issues including: the global political, economic, legal, and regulatory context; and the creation of value.
